6533b852fe1ef96bd12ab5b3
RESEARCH PRODUCT
Alternative paths to high consulting fees: A fuzzy-set analysis
Carlos LassalaPedro CarmonaAlexandre Momparlersubject
MarketingQualitative comparative analysismedia_common.quotation_subject05 social sciencesCompetitive advantageConsistency (negotiation)Willingness to pay0502 economics and business050211 marketingCustomer satisfactionQuality (business)BusinessMarketingSet (psychology)Inclusion (education)050203 business & managementmedia_commondescription
Abstract Little research exists on factors that cause high consulting fees. This study examines what combinations of factors can generate the kind of competitive advantage that consulting firms can benefit from. Accordingly, this study performs a fuzzy-set qualitative comparative analysis (fsQCA) to ascertain whether consulting-client satisfaction explains differences in consulting fees and determine the conditions that lead to high consulting fees. This analysis suggests complex pathways driving companies' willingness to pay higher consulting fees. This methodological approach sheds new light on the relationship between combinations of conditions and high consulting fees. The set of conditions with maximum consistency score includes team satisfaction. However, team satisfaction alone is not sufficient, and this condition requires the inclusion of other variables such as responsiveness, quality commitment, and properly conducted fieldwork.
year | journal | country | edition | language |
---|---|---|---|---|
2016-04-01 | Journal of Business Research |