6533b853fe1ef96bd12abf4c

RESEARCH PRODUCT

The Role of Parasocial Interaction and Teleparticipation on Teleshopping Behaviour

Maria-jose Miquel-romeroSilvia Sanz-blasRafael Curras-perezCarla Ruiz-mafe

subject

business.industryParasocial interactionMobile technologyAdvertisingThe InternetBusinessDigital televisionChannel (broadcasting)ComputingMilieux_MISCELLANEOUSConsumer behaviourDirect sellingPurchasing

description

Nowadays, television media has evolved into an important channel of direct selling that brands and advertisers are exploiting. Many technological changes (e.g., digital television appearance or the integration of Internet in the TV medium and mobile technology) have increasingly led to consumers see television as a channel for purchasing products and services and as a source of information (Beyer et al., 2007). However, researchers have put little interest on teleshopping, one of the consumer behaviour phenomena.

yearjournalcountryeditionlanguage
2011-01-01
https://doi.org/10.1007/978-3-8349-6854-8_13