6533b853fe1ef96bd12ac8eb
RESEARCH PRODUCT
A measuring instrument of the audience of a web site : the network analysis
Boutin EricJean-marc FerrandiPhilippe Dumassubject
analyse réseau[SHS.INFO]Humanities and Social Sciences/Library and information sciences[SHS.INFO] Humanities and Social Sciences/Library and information sciencesaudience de site webdescription
Marketing on the Internet upsets the traditional commercial techniques. To optimize the audience of its site, even its sales on this channel, a company needs relevant statistical data. The aim of our research is to renew the approach of Log files analyzers currently available, by showing the contributions of network analysis
| year | journal | country | edition | language |
|---|---|---|---|---|
| 1999-09-03 |