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RESEARCH PRODUCT
Media strategies in lobbying process. A literature review on publications in 2000-2018.
Markus MykkänenPasi Ikonensubject
lobbausProcess (engineering)literature reviewmedia influencingSocial Sciences050801 communication & media studieslobbyingjournalismtoimittajatH0508 media and communicationsPolitical sciencevaikuttaminen050602 political science & public administrationHB71-74advocacybusiness.industry05 social sciencesmediaGeneral MedicinePublic relationslobbying; advocacy; journalism; literature review; media influencing0506 political scienceEconomics as a scienceWork (electrical)Interest groupjournalismiJournalismbusinessdescription
This study examines how the media and journalists are used in lobbying processes. To explore the topic a systematic review of the literature in peer-reviewed journals published between January 2000 to June 2018 was undertaken. The findings of this paper indicate that lobbyists and interest groups engage with a plethora of various strategies and systematic methods when influencing or trying to advocate the work of journalists and media organisations. The findings shed the mystery of lobbyists and interest group’s communicative attempts. This study increases the knowledge of the relationships between journalists and lobbyists in lobbying processes. Based on the literature review, the paper presents a categorised model of media influencing strategies in lobbying process.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2019-07-01 | Academicus International Scientific Journal |