6533b854fe1ef96bd12addcc

RESEARCH PRODUCT

Advertising in Latvia

subject

description

Latvia is one of the three Baltic States, and recovered its independence in 1991. The development of an advertising industry in Latvia started with the decay of the Soviet Union. The recovery of independence and the transition period to the market economy, as in all of the former USSR, required rapid development of the advertising industry. The birth and development of this field was inescapable, and was dictated by the competitive principles of the market economy. As with individual advertisements, the whole advertising market in Latvia is specific, and it is slowly developing its own character. Many foreign companies have entered the Latvian advertising market, each of them bringing its unique contribution. The same is true of local employers and their commercials.