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RESEARCH PRODUCT
The Metaphorical New Synthesis: Toward an Eco-Evolutionary Theory of Metaphors
Martí Domínguezsubject
060201 languages & linguisticsCognitive scienceLinguistics and LanguageEco evolutionaryCommunication0602 languages and literatureConceptual metaphorExperimental and Cognitive Psychology06 humanities and the artsSociologyPeriod (music)Linguisticsdescription
ABSTRACTMetaphors are a genuinely human construction. They are used to improve communication and they are a very powerful tool that might have an influence in human evolution. In this article I argue that metaphors, transformed in powerful memes, adapt to a new communicative niche and contribute to transform it. In order to prove this hypothesis, I study 319 cartoons published in the wake of the Germanwings air crash, where I inventory 144 metaphors. The study shows the conceptual metaphor evolution for a period of 2 weeks, and how the metaphors changed as a result of the variations in the communicative niche, becoming much more efficient communicatively.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2016-06-27 | Metaphor and Symbol |