6533b854fe1ef96bd12aebac
RESEARCH PRODUCT
Prevision model and empirical test of box office results for sequels
Rémi MencarelliBertrand Belvauxsubject
MarketingMotion pictureComputer sciencebusiness.industry05 social sciencesStrategic ChoiceAdvertisingAccessibility-diagnosticity frameworkReviewFilm industryGeneralLiterature_MISCELLANEOUSJEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M31 - MarketingEmpirical researchMovie industry0502 economics and businessComputingMethodologies_SYMBOLICANDALGEBRAICMANIPULATIONPosition (finance)Box office[SHS.GESTION]Humanities and Social Sciences/Business administration050211 marketingSequelBox officebusiness050203 business & managementStudiodescription
International audience; As studios release an increasing number of movie sequels, scholars have begun to examine this strategic choice. Prior studies use standard models of box office performance to evaluate sequels’ performance and have mainly compared the box office results of the original movie with those of its sequel. However, sequels hold a unique position in the motion picture market since they are strongly associated with the original movie. Using the accessibility-diagnosticity framework, this research investigates the drivers behind the success of sequels and examines specifically the original movie’s impact through the role of reviews. The results – from 232 movies (116 original movies and 116 first sequels) – demonstrate the direct impact of the original movie’s reviews on the sequel’s performance.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2021-06-01 |