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RESEARCH PRODUCT

Crisis response strategies in Finland and Spain

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Crises are common in today's unpredictable environment rising the importance of crisis response strategies. Two societies in Europe are chosen: Finland, where trust in society is generalized to institutions, and Spain, where trust in society remains on the level of individuals. Using the results of the European Communication Monitor 2013 survey on crisis communication, we explored three hypotheses: “certain types of crises are often met with certain types of strategies,” “cultural context makes some crises more likely than others,” and “cultural context makes some response strategies more likely than others.” We find evidence for all three hypotheses and discuss our findings about perceived differences in the two societies. The results show that the cultural context plays an important role for crisis communication. peerReviewed