Mediatization and Self-Organized Leisure Sports : A Finnish Perspective

6533b855fe1ef96bd12b0033

RESEARCH PRODUCT

Mediatization and Self-Organized Leisure Sports : A Finnish Perspective

subject

kaupallistuminen Communication polkujuoksu liikuntakulttuuri mediatization of sports late modern communities commercialization of sports uusmedia digital media platforms liikuntaharrastus medioituminen kiipeily Social Sciences (miscellaneous)exercise culture

description

Participation in leisure sports is undergoing a transformation that is guided by societal and cultural changes as well as recent developments in, and the use of, digital sports media and technologies. This paper discusses how changes in leisure sports participation can be understood using mediatization as a theoretical framework. This theoretically informed analysis of change is contextualized within Finnish climbing and trail running subcultures. The paper proposes that mediatization contributes to the diversification of the sporting landscape, enables fluidity in sports communities, and strengthens commercialization of leisure sports. Additionally, the paper outlines how the dynamics of de- and reinstitutionalization of leisure sports are connected to the rise of digital media and communication.

year	journal	country	edition	language
2022-05-06

http://urn.fi/URN:NBN:fi:jyu-202205112645

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