6533b855fe1ef96bd12b0784

RESEARCH PRODUCT

AUSTRIA: Winter Tourism and Sport Retail Most Significant Sport Business Fields

Philipp Vejchoda

subject

Data sourceEconomyAviationbusiness.industryValue (economics)Total economic valueRetail tradeMultitudeBusinessMarketingSport managementTourism

description

The Austrian sport landscape has undergone many changes within the last decades. One of the biggest changes is that the private sport sector has emerged to be nowadays a major contributor to the Austrian economy. Sport economy in Austria accounts for 4% of the total economic value added and over 333,000 people are connected to workplaces within this sector. Furthermore, the private sport sector contributes to other sectors, for example in the development of new products or materials for the aviation industry. Compared to the total value added in the Austrian sport economy, winter tourism and sport retailers act as the strongest contributors. In this article ski lift operators are presented as an example for the multitude of the fields within winter tourism. In addition the retail trade of sport goods field will be presented and changes over the last years will be shown. Main data source is the Sport Satellite Account system, produced by the institute SportsEconAustria. Biggest ski lift and sport retail companies are presented with the help of statistics from the Amadeus database.

https://doi.org/10.1007/978-3-319-61310-9_2