6533b855fe1ef96bd12b13be

RESEARCH PRODUCT

‘World-class’ fantasies : A neocolonial analysis of international branch campuses

Marke KivijärviKatariina JuusolaMarjo Siltaoja

subject

PostcolonialismStrategy and Managementmedia_common.quotation_subjectIBCsUnited Arab Emiratespostkolonialismifantasia (tyylit)World classYhdistyneet ArabiemiirkunnatManagement of Technology and Innovationkansainvälisyysdiskurssi0502 economics and businessFantasySociologyta512yliopistotmedia_commonkampuksetfantasy05 social sciencesmimikryuuskolonialismipostcolonialismGeneral Business Management and Accountingworld-class university050903 gender studiesAestheticsdiscourseIdeologyneocolonialism0509 other social sciencesNeocolonialism050203 business & managementmimicryfantasia

description

In this article, we build on postcolonial studies and discourse analytical research exploring how the ‘world-class’ discourse as an ideology and a fantasy structures neocolonial relations in international branch campuses. We empirically examine how international branch campuses reproduce the fantasy of being so-called world-class operators and how the onsite faculty members identify with or resist this world-class fantasy through mimicry. Our research material originates from fieldwork conducted in business-school international branch campuses operating in the United Arab Emirates. Our findings show the ambivalent nature of mimicry towards the world-class fantasy to include both compliance and resistance. Our contributions are addressed to postcolonial management studies by discussing the ambivalent nature of mimicry in international branch campuses and the significance of grandiose constructions in organizations for neocolonial relations.

http://urn.fi/URN:NBN:fi:jyu-201901111162