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RESEARCH PRODUCT

The new role of the corporate and functional strategies in the tourism sector: Spanish small and medium-sized hotels

subject

description

This article aims at establishing the presence or lack of possible relationships between the existence of a logical global strategy definition in Spanish small and medium-sized hotels and its links with functional or department strategies involving four areas – marketing, technology, human resources and finance. Results show that there is a relationship between enterprise size – using business turnover as a yardstick – and the proper definition of technology, human resources and finance functions. There is also a relationship between enterprise size, determined by the number of employees, and an adequate definition of corporate strategy and technology and human resources department functions. A binding relationship has been found to exist between marketing and human resources department policies, between technology and finance policies, and lastly between the areas of human resources and finance. A relationship has also been established between strategies devised by enterprise management and policies cond...