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RESEARCH PRODUCT
Innovation and creativity in the automobile industry: environmental proposals and initiatives
Sonia DasíColin C. WilliamsAmadeo Fuenmayorsubject
business.industryStrategy and Managementmedia_common.quotation_subjectPublic sectorAutomotive industryPublic policyContext (language use)Private sectorCreativityManagement of Technology and Innovationmedia_common.cataloged_instanceStrategic managementBusinessMarketingEuropean unionmedia_commondescription
Environmental issues are demanding deep changes, both by governments as well as by the private sector through strategic management, across all sectors. This is particularly the case in the automotive services sector, where the need to reduce CO2 emissions has become a central target. In this paper, the researchers seek to evaluate these innovative initiatives. For this purpose, the main tax measures are analysed as well as the strategies being developed by automobile companies in the context of the European Union in general and Spain in particular. It is found that different public policies and managerial initiatives are being used to achieve this goal.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2011-09-01 | The Service Industries Journal |