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RESEARCH PRODUCT
Content Analysis as a Research Method: A Content Analysis of Content Analyses in Sport Communication
Catharina VögeleMarkus Schäfersubject
MultimediaCommunication05 social sciences050801 communication & media studiescomputer.software_genre0508 media and communicationsContent analysisTourism Leisure and Hospitality Management0502 economics and businessSport communicationSociologyBusiness and International ManagementContent (Freudian dream analysis)computer050212 sport leisure & tourismResearch methoddescription
Content analysis is a popular method in communication and media research. However, to what extent and in which contexts it is used in sport communication research has hardly been investigated. In order to provide empirically grounded insight, the authors conducted a quantitative content analysis of scholarly journal articles using content analysis as a research method, focusing on three major international sport communication journals during the 10 years between 2010 and 2019 (N = 267). Results indicate that qualitative and quantitative methods are used equally while combinations with other methods are comparatively rare. The studies cover a broad portfolio of different topics. Social media as communication channels becomes an increasingly central issue of scientific exploration. Although the studies deal with 31 different sports in total, most of them focus on popular team sports such as football, basketball, soccer, baseball, and ice hockey.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2021-06-01 | International Journal of Sport Communication |