Drone images versus terrain images in advertisements: Images’ verticality effects and the mediating role of mental simulation on attitude towards the advertisement

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Drone images versus terrain images in advertisements: Images’ verticality effects and the mediating role of mental simulation on attitude towards the advertisement

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Marketing 0502 economics and business 05 social sciences ComputingMilieux_COMPUTERSANDSOCIETY 050211 marketing Advertising Terrain Business and International Management Psychology Popularity ComputingMilieux_MISCELLANEOUS 050203 business & management Drone

description

Over the past decade, new techniques have been developed to entice and persuade advertisement viewers. One technique, which has grown in popularity, is the use of drones to capture images within an...

year	journal	country	edition	language
2018-01-21	Journal of Marketing Communications

https://doi.org/10.1080/13527266.2018.1425896

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