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RESEARCH PRODUCT

Social Value Co-Creation

subject

description

Societal demands and consumer patterns have changed: there is a need of elaborating on new concepts and mindsets in understanding stakeholder engagement in relation to Corporate Social Responsibility (CSR) in a way that can challenge the traditional ways of thinking and provide a basis for benefits to all stakeholders. Theoretically, this chapter provides a unique and fresh perspective to the concept of CSR, as it aims at applying, within the Service-Dominant (S-D) logic mindset, the value co-creation happening within a social setting. It adds backing through an empirical study taken mixed qualitative approach in effort to establish a concrete foundation for the interpretation of insights through three different stakeholders (customers, employees, and managers) in a practical, real world environment. Insights allow the formulation and provision of Social Value Co-Creation (SVcC) as a revisited understanding of corporate citizenship that can contribute to a contemporary approach to CSR.