6533b856fe1ef96bd12b3050
RESEARCH PRODUCT
Place Marketing and Management: A Complex Adaptive Systems View. The Strategic Planning of the City of Avellino, Italy
Gianpaolo BasileMario TaniGandolfo Dominicisubject
Knowledge managementStrategy and Management0211 other engineering and technologies02 engineering and technologyBridge (interpersonal)Town planningMarketing managementManagement of Technology and Innovation0502 economics and businessMarketingMultiagents analysiStrategy and Management Tourism Leisure and Hospitality ManagementComplex adaptive systemComplex adaptive systemStrategic planningbusiness.industryCorporate governance05 social sciences021107 urban & regional planningPlace marketingPlace managementWork (electrical)Place marketing Place management Complex adaptive systems Multiagents analysis Avellino city strategic planningAvellino city strategic planningbusinessSettore SECS-P/08 - Economia E Gestione Delle Imprese050203 business & managementReciprocaldescription
The objective of this work is to contribute to place management and marketing studies by looking at the territory, as a complex adaptive system aiming to reach a dynamic equilibrium—a steady state. According to this approach, the territorial system emerges as a result of its capacity, its social actors and governance, and the analysis, creation and maintenance of relationships—the dynamics—between the territory components, both tangible and intangible ones, and its many and varied stakeholders. These relational dynamics produce continuous and reciprocal adaptive behaviours among social actors who determine, influence, and adapt the vision of the territory. Through an interdisciplinary approach, we evaluate the recent literature on town planning and geography, aiming to bridge the gap in place management and marketing literature. We propose a framework based on systemic and complexity theory and propose a novel approach that supports decision makers in modelling the future scenario, taking choices regarding place management and place marketing.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2016-03-02 |