6533b857fe1ef96bd12b4c1e

RESEARCH PRODUCT

Staging the thirst

subject

description

The wine lover does not drink for the sake of drinking. He tastes. He does not quench his thirst, but a thirst for discovery, for emotions, even for the absolute, at the ultimate point of taste sensation. With each experience of wine, a new or rediscovered impression, an aromatic note escaped from the fray, a world of flavors and knowledge open to taste judgment, in the intimacy of self, sharing or mundane expression. For wine calls the verb, and the verb calls the social ceremony, with its rituality, its theatricality, even in terms of banalities. But we might as well do our best, respecting the art and the way of serving, drinking, embroidering around wine and the glass. Of all foods, if it must be poured by generalization into the food register, wine stands out without a doubt as the richest object of discourse. Everything makes sense in it, from the mystery of its origins to the charm of its robe, from the underground work of the cellar to the seduction of the label. Semioticians define this expanded plane of expression of an object as a figurative space where sensations, spaces, devices, discourse, situations, forms of life, etc., take shape. From a Goffmanian perspective, how can we fail to see a relationship between this figurative space deployed by the image of wine in society and the dynamics of figuration of the subject that ritualizes its relationship to tasting, theatricalizes this moment, performs it? A real staging of thirst to be described and analyzed in its formative process.