6533b858fe1ef96bd12b5fac
RESEARCH PRODUCT
Mesure du transport narratif dans le contexte d’une expérience de consommation transmédia
Dominique Bourgeon-renaultMaud DerbaixElodie JarrierChristine Petrsubject
Measuring scaleTransmedia consumption experienceContexte culturelRecherche quantitativeExpérience de consommation transmédia[SHS.GESTION]Humanities and Social Sciences/Business administrationEchelle de mesureNarrative transportation[SHS.GESTION] Humanities and Social Sciences/Business administrationCultural fieldQuantitative researchTransport narratifdescription
This research offers a French narrative transportation scale measuring the experience of transmedia devices in the arts and cultural field. First, based on a literature review of the definition and measure of narrative transportation, a new scale is presented and defended. Second, a qualitative study is conducted. The dimensions of narrative transportation are confirmed and items are generated to measure it. Results from factorial analysis leading to a reliable and valid scale of narrative transportation lived by the cultural consumer through the use of a transmedia device are presented.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2018-05-16 |