6533b858fe1ef96bd12b6310

RESEARCH PRODUCT

A Gamified Mobility Experience

Salvatore Di DioAndrea VescoDomenico SchillaciEnza Lissandrello

subject

Urban gamePersonal mobility0211 other engineering and technologies02 engineering and technologyPower (social and political)Human-Machine InteractionUrban Mobility0502 economics and businessSettore ICAR/13 - Disegno IndustrialeSociologyUrban mobility050210 logistics & transportationbiologyAthletesbusiness.industry05 social sciencesInnovation process021107 urban & regional planningCitizen journalismPublic relationsbiology.organism_classificationVirtuous circle and vicious circleSustainabilityAction (philosophy)SustainabilityUrban Gamesbusiness

description

We believe in the use of urban games to define new enjoyable experiences, change citizens’ unsustainable habits and educate them to new environment-and social-friendly ones. This paper presents MUV, an innovative action that has the power to engage citizens and foster sustainable mobility behaviors. MUV complements engaging HMIs with a participatory method within an iterative innovation process called the virtuous cycle (understand, involve, co-create, implement, experiment). The innovation process has led to a new game dynamic: Mobility as a Sport. It results in a rewarding personal mobility experience; the same rewarding sensations the athletes feel when they improve their results.

yearjournalcountryeditionlanguage
2020-07-10
https://doi.org/10.1007/978-3-030-49065-2_45