6533b858fe1ef96bd12b63eb

RESEARCH PRODUCT

Réalités (ou apparences ?) de l'hyperréalité : une application au cas du tourisme de loisirs

subject

description

Although hyperreality is not a subject commonly studied in marketing, it characterizes an increasing number of leisure and tourist places. In this article, we build a theoretical model to have a better understanding of this phenomenon in order to define it. This model as well as a study of leisure tourist universes help us to identify the attributes and commercial strategies that are used to create a hyperreal environment. We also explore the strategic opportunities and threats associated with developing hyperreality on commercial grounds.