Search results for "menaces"
showing 3 items of 3 documents
Rapport de la 154e SR de l'IHEDN : "Menaces et risques : quelles vulnérabilités pour la France et l'Europe du XXIe siècle ?"
2003
Rédaction de la synthèse et présentation du rapport à la 154e SR
Élections municipales : un second tour à hauts risques
2020
International audience
Réalités (ou apparences ?) de l'hyperréalité : une application au cas du tourisme de loisirs
2005
Although hyperreality is not a subject commonly studied in marketing, it characterizes an increasing number of leisure and tourist places. In this article, we build a theoretical model to have a better understanding of this phenomenon in order to define it. This model as well as a study of leisure tourist universes help us to identify the attributes and commercial strategies that are used to create a hyperreal environment. We also explore the strategic opportunities and threats associated with developing hyperreality on commercial grounds.