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RESEARCH PRODUCT

Why People Don’t Use Facebook Anymore? An Investigation Into the Relationship Between the Big Five Personality Traits and the Motivation to Leave Facebook

Seoyeon HongSoo-kwang Klive Oh

subject

media_common.quotation_subjectlcsh:BF1-990leaving facebookAnnoyance050105 experimental psychologysocial media quitting03 medical and health sciences0302 clinical medicinemotivationOpenness to experiencePsychology0501 psychology and cognitive sciencesBig Five personality traitsPeer pressurefacebookGeneral Psychologymedia_commonAddictionbig five – personality05 social sciencesConscientiousnessBrief Research ReportNeuroticismlcsh:PsychologyPsychologySocial psychology030217 neurology & neurosurgery

description

This study linked the big five personality traits with motivational factors to leave Facebook based on a survey of 218 former Facebook users. The big five were related with eight main factors retrieved from existing literature. Results showed that neuroticism was positively related to addiction, banality, peer pressure, and privacy while conscientiousness was negatively related to peer pressure, addiction, annoyance, and emergence of new platforms. Openness was positively related with banality but negatively with addiction and peer pressure. Theoretical and practical interpretations are also discussed.

10.3389/fpsyg.2020.01497http://europepmc.org/articles/PMC7381270