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RESEARCH PRODUCT

The effects of home delivery on access to food products: the case of supermarkets and cybermarkets in the metropolitan area of Dijon (France)

subject

description

International audience; Home delivery is a service proposed by supermarkets either via online shopping or after shopping in the store and consists in transporting the goods purchased to the customer's home. It is currently difficult to estimate the turnover generated by such services but it is supposedly very low. One reason is that, nationwide, online shopping in cybermarkets is not a widespread practice. Turnover for the AuchanDirect cybermarket, for example, is reported to be just 45% of that of any single one of the company's hypermarkets. varies across geographical space. Whereas the urban population of city centres has a diversified supply within walking distance, periurban and rural populations have to drive several kilometres to their nearest supermarket (Motte-Baumvol 2008). While this is no problem for the vast majority of the periurban population, it is more difficult for some, such as household without cars, the elderly, or families with young children. For these families home delivery, especially through online sales, may improve access to an assortment of food products by eliminating travel-related difficulties. In this context home delivery is a form of distribution that can transform the framework of analysis of the population's access to shops, especially in the outer suburbs.