6533b859fe1ef96bd12b7a94
RESEARCH PRODUCT
Synergy and social orientation as quality dimensions for the future communication policy
Marita Vossubject
yhteisöviestintäquality of communicationviestinnän johtaminenviestinnän laatuviestinnän menettelytavatviestintäpolitiikkaorganizational communicationcommunication managementdescription
In this paper it is argued, that nowadays synergy as a quality dimension for communication management needs to be balanced with social orientation. The inner-directedness needed for synergy should not lead to a rigid control. It needs to be balanced with outer-directedness in a continuous dialogue for the organization to be able to connect to the multiple stakeholders that are important for its functioning in today’s society. This balance is a value in framing the future communication policy. peerReviewed
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2009-01-01 |