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RESEARCH PRODUCT

The Experiential Perceptions of Entrepreneurial Competencies : Avenues for the Next-Generation Entrepreneurship Education

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AbstractThis self-narrative study on entrepreneurial competencies was conducted among potential next-generation members belonging to entrepreneurial families. As public university bachelor students, self-narratives written by the students themselves do not reflect just perceptions of entrepreneurial competencies in the context of business families but also in the context of higher education. The conceptual advancement of this paper focuses on extending the discussion of entrepreneurial experience-based competencies before designing and launching a venture, such as creativity, innovativeness, risk-taking, sales, and marketing.