6533b859fe1ef96bd12b81b7

RESEARCH PRODUCT

Need for closure moderates the break in the message effect

Dariusz DolinskiBarbara DolinskaYoram Bar-tal

subject

need for cognitive clossureComputingMilieux_THECOMPUTINGPROFESSIONCognitive structuringbusiness.industry05 social scienceslcsh:BF1-990050109 social psychologyHeadline050105 experimental psychologylcsh:PsychologyMoral judgmentsPsychology0501 psychology and cognitive sciencesMass-mediaPsychologybusinessSocial psychologyGeneral PsychologyElaborationsocial influenceOriginal ResearchSocial influenceMass media

description

Abstract Cutting the message into smaller portions is a common practice in the media. Typically such messages consist of a headline followed by a story elaboration. In a series of studies Dolinski and Kofta (2001) have shown that such a break in the message increases the effect of the information provided in the headline over that of a story which actually contained information inconsistent with that headline. A possible explanation of this effect, based on the concept of the need for cognitive closure, is presented in the article. The experiment shows the break-in-the-message effect is found mainly for participants with high need for closure but not for those with low such need.

10.3389/fpsyg.2016.01879http://journal.frontiersin.org/Journal/10.3389/fpsyg.2016.01879/full