6533b85afe1ef96bd12b9e8a
RESEARCH PRODUCT
Holistica Journal of Business and Public Administration
Holistica JbpaAdriana GrigorescuKarolina IlieskaAda Mirela TomescuClaudiu Valentin NiiuCosmin TileaggOana NiiuRrzvan ChiiescuCattlin VrabieGheorghe RusescuMaria Magdalena Lupusubject
Return on marketing investmentPublic Sector MarketingBusiness-to-governmentMarketing managementStrategic business unitbusiness.industryBusiness marketingBusinessPublic administrationMarketingMarketing researchMarketing strategydescription
The main topics of this no. of journal cover a broad area of domains as: management (general, strategic, project, human resources, financial, production, quality, information system, company, foreign investment etc.), public management (good governance, public finance and budgeting, sustainable development, public institutions, public investment, public services, public expenditure etc.), marketing (strategic marketing, sales policies, customer behavior, market segmentation, marketing research, supply and demand etc.), public and nonprofit marketing (strategic marketing, public policies, citizens’ behavior, marketing research, public supply and demand etc.), business administration (entrepreneurship, business approach, accounting, planning, decision making etc.), business communication, public administration (all subjects that could offer an image on the administration), law (regulations, EU directives, commercial legislation, labor law etc.), public law (administrative, civil, communitaire, European etc.), economics (macro and micro economics, forecast, statistics, national strategies etc.).The content of journal:- Process Management Influence on the Quality of Public Services - Marketing Decision Support System as a Factor for Effective Marketing Management- View Point about Quality Framework of Sustainable Tourism - Romanian Economic Programs and Strategies from the EU Integration Perspective - Strategic Analysis Role and Function - Increasing Transparency through Communication Systems - Communication, Function of Strategic Management
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2013-01-01 | SSRN Electronic Journal |