6533b85bfe1ef96bd12bb0c2

RESEARCH PRODUCT

Cybernetics of Value Co-creation

Gandolfo DominiciR. Espejo

subject

Value Co-creation Viable Systems Model Cybernetics Eigenform Requisite VarietySettore SECS-P/08 - Economia E Gestione Delle Imprese

description

The paradigm shift from value creation to value "co-creation" calls for a deeper grasp of organizational learning in marketing theory. This paper adopts a cybernetic view of the process of value co-creation to shed light on its relevant aspects and to supply a framework to implement operations and strategies to foster this process. Can cybernetics help to better understand the process of value co-creation? Can the Viable System Model (Beer, 1979) be a sound approach to shape a more effective value co-creation process able to achieve higher satisfaction and value? In this theoretical paper we will show how cybernetic can be effectively used to give a positive answer to both questions above

yearjournalcountryeditionlanguage
2014-01-01
http://hdl.handle.net/10447/104358