6533b85bfe1ef96bd12bb38c

RESEARCH PRODUCT

Interpretation and Discussion of the Results

Pierre LienhardHolger Preuss

subject

Host countryEvent (computing)business.industryPolitical scienceInterpretation (philosophy)Corporate governanceSustainabilityPublic relationsbusinessPublic authorityTheme (narrative)

description

Reflecting both interviews as well as the different topics, it can be said that the terms sustainability and legacy have become important issues. Even though UEFA did not regulate aspects of sustainability in their bid requirements for the EURO 2008, certain sustainability initiatives and processes did evolve from 2002 until the realization of the tournament in 2008. Although UEFA was positively influenced by the IOC and its sustainability and legacy concepts, it can be questioned that other subjects, like having a good, professionally organized event are still more important than prioritizing and implementing the theme of legacy.

yearjournalcountryeditionlanguage
2014-01-01
https://doi.org/10.1007/978-3-658-06470-9_6