6533b85bfe1ef96bd12bb61d

RESEARCH PRODUCT

Exploring the Context of Product Line Adoption

Stan BühnePeter KnauberTimo KäköläGary J. ChastekLinda NorthropSteffen Thiel

subject

Process managementStrategic business unitProcess (engineering)Product lineProduct managementContext (language use)Plan (drawing)BusinessMarketingWirtschaftswissenschaftenSoftware product lineLine management

description

To successfully adopt a product line approach an organization needs to define its adoption goals, conceive a strategy, and implement a plan to achieve those goals. This process is repeated for each business unit and individual affected by the product line adoption. This paper describes how the characteristics of the market, organization, business unit, and individual influence product line adoption goals, strategies, and plans.

yearjournalcountryeditionlanguage
2003-01-01
10.1007/978-3-540-24667-1_3