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RESEARCH PRODUCT

A study on the didactic, content and narrative characteristics of the audiovisual products available on YouTube Kids

subject

description

This article analyzes the characteristics of a selection of audiovisual products aimed at children from 0 to 4 years old, hosted on the YouTube Kids platform. On the one hand, the platform itself is analyzed; its structure, design, usability and interactivity. On the other hand, the most popular resources in each of the categories established on the platform itself are analyzed, namely: programs, music, learning and exploring. A total of 29 videos were evaluated, using an analysis tool developed ad-hoc, which is structured in the following areas of analysis: didactic, content and narrative. The results obtained show that the platform is based on a structure similar to that of YouTube, but it is adapted to children, with little description of the contents and excluding functions such as: video rating, comments by families or observation of the number of views, among others. Regarding audiovisual materials, most of the videos are of long duration and are focused from a playful rather than pedagogical perspective, making their consumption mainly focused on the home and family environment.