6533b85efe1ef96bd12bfae5

RESEARCH PRODUCT

European Issues, but National Campaigning of German Parties

Simon KruschinskiKatharina SchlosserAnna-katharina WurstJörg Haßler

subject

GermanPoliticsUser engagementPolitical sciencePolitical economylanguageVoter turnoutmedia_common.cataloged_instanceTurnoutEuropean unionlanguage.human_languagemedia_common

description

Germany is a political and economic heavyweight in the European Union and political issues that demand for European solutions rather than national policies, like migration or climate change, gained importance on the German public agenda in recent years. Nonetheless, EP elections regularly have the status of second-order elections when it comes to campaigning efforts as well as voter turnout. In 2019, the election turnout was extraordinarily high, and as this chapter shows, German parties focused on political issues mostly addressing the EU level. Implementing successful Facebook campaigns by initiating user engagement and emphasising issues ‘owned’ by their parties, the Greens and the right-wing AfD appear to have benefitted most from a professional Facebook campaign for the 2019 EP election.

yearjournalcountryeditionlanguage
2021-01-01
https://doi.org/10.1007/978-3-030-73851-8_7