6533b85efe1ef96bd12bfc09
RESEARCH PRODUCT
Relational content of travel and tourism websites
Inés Küstersubject
business.industryGeography Planning and DevelopmentInformation technologyAdvertisingE-commerceCustomer relationship managementEmpirical researchContent analysisTourism Leisure and Hospitality ManagementThe InternetMarketingbusinessTourismAir traveldescription
Developments in information technologies are having a far-reaching impact on the travel and tourism industry. This paper analyses the use of the internet as a relational tool for travel and tourism companies providing air travel and rent-a-car services. The empirical research results show the role the internet plays in increasing sales and how companies use different relational tools to gain consumer trust and commitment.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2006-06-01 | Asia Pacific Journal of Tourism Research |