6533b85ffe1ef96bd12c1005
RESEARCH PRODUCT
ENVIRONMENTAL SUSTAINABILITY IN THE MEDITERRANEAN DESTINATIONS: A LATENT CLASS SEGMENTATION ANALYSIS
Maria-angeles Iniesta-bonilloAmparo Cervera-tauletRaquel Sánchez-fernándezsubject
Environmental Engineeringmedia_common.quotation_subject05 social sciencesManagement Monitoring Policy and LawDestinationsPollutionVariable (computer science)Promotion (rank)Market segmentationPerception0502 economics and businessSustainabilityRegional science050211 marketingSegmentationBusiness050203 business & managementTourismmedia_commondescription
This article addresses a cross-destination research to study a key issue for the growth and competitiveness of the tourism sector, which is the perceived environmental sustainability of a destination. Particularly, a segmentation analysis is developed to examine potential unobserved heterogeneity across tourists regarding their perception of environmental sustainability of the destination. 918 tourists of five Mediterranean Sea Basin cities are studied using a latent class segmentation technique. Results show the existence of three differentiated latent clusters of tourists with low, medium and high perception of environmental sustainability respectively, confirming the validity of this variable for segmenting tourists. Segments are also characterized by demographics and trip-related variables. The findings provide useful information to managers to develop better sustainability programs, tailoring their market offerings and promotion programs towards each segment more efficiently.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2016-01-01 | Environmental Engineering and Management Journal |