6533b860fe1ef96bd12c31c7
RESEARCH PRODUCT
The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach
Juan Carlos CortésRoberto CervellóRafael J. VillanuevaFrancisco J. Santonjasubject
business.industryMarket shareApplied MathematicsService providerSocial interactionModellingComputer Science ApplicationsDirect marketingControl and Systems EngineeringOrder (exchange)Mobile telecommunications servicesModeling and SimulationMarket share analysisCellular networkECONOMIA FINANCIERA Y CONTABILIDADMobile telephonyMarket shareMATEMATICA APLICADAbusinessSoftwareSimulationIndustrial organizationForecastingSocial influencedescription
Taking into account available data from 2002 to 2009 about the market share percentages of the Spanish mobile telecommunications service providers, a dynamic diffusion model to study the evolution of the clients’ change between the different companies during the period 2010–2016 is proposed. The constructed model provides a tool for forecasting short-term trends about the customers’ preferences with respect to mobile network operators taking into account both, autonomous decisions due to direct marketing and advertising strategies, and also decisions adopted through interaction via social influence. The model can provide insights to companies for designing strategies in order to gain market share.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2013-10-02 | Mathematical and Computer Modelling of Dynamical Systems |