6533b860fe1ef96bd12c31df

RESEARCH PRODUCT

Influence of Social Media on Corporate Heritage Tourism Brand

Karjaluoto HeikkiDandison C. Ukpabi

subject

business.industryTourism geography05 social sciencesSense of communityHeritage tourismcorporate brandsosiaalinen mediaPublic relationsBrand managementCorporate brandingheritage tourism0502 economics and business050211 marketingSocial mediaBrand equitybusinessSocial identity theory050212 sport leisure & tourism

description

Heritage tourism is an established research canon. However, corporate heritage tourism is an emerging research stream that integrates the heritage tourism canon and corporate brand attributes. This study, utilising a conceptual approach and proposing a conceptual model, explicates the role of social media (marketer and consumer-generated media) in fostering a sense of community among the corporate heritage tourism brand adherents and visit intention among members of the community. In addition, this study incorporates social identity theory to dilate group dynamics and to foster strong feelings and sense of identity among its community. peerReviewed

yearjournalcountryeditionlanguage
2017-01-01
http://urn.fi/URN:NBN:fi:jyu-201702151455