The Diffusion of Price-Related Word-of-Mouth: A Study Exploring the Role of Market Mavens and Social Ties

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RESEARCH PRODUCT

The Diffusion of Price-Related Word-of-Mouth: A Study Exploring the Role of Market Mavens and Social Ties

subject

Marketing Interpersonal ties 0502 economics and business 05 social sciences Word of mouth 050211 marketing Advertising Business Diffusion (business)health care economics and organizations 050203 business & management

description

This study sheds light on the process of price-related word-of-mouth by exploring the dissemination of positively and negatively valanced price information as well as the role of social ties and ma...

year	journal	country	edition	language
2020-12-16	Journal of Relationship Marketing

https://doi.org/10.1080/15332667.2020.1855070

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