6533b860fe1ef96bd12c38be

RESEARCH PRODUCT

Instagram and political campaigning in the 2017 German federal election. A quantitative content analysis of German top politicians’ and parliamentary parties’ posts

Jörg HaßlerAnna Sophie KümpelJessica Keller

subject

GermanPoliticsContent analysisCommunicationPolitical sciencelanguageQuantitative content analysisSocial mediaPolitical communicationFederal electionLibrary and Information SciencesPublic administrationlanguage.human_language

description

This article compares the communication strategies of party and candidate accounts on Instagram during the 2017 German federal election. Building upon previous research, we conceptualize how the di...

https://doi.org/10.1080/1369118x.2021.1954974