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RESEARCH PRODUCT

Contingent Valuation Measurement for Staging the Olympic Games: The Failed Bid to Host the 2018 Winter Games in Munich

Till DannewaldJörg KönigstorferHolger Preuss

subject

Contingent valuationeducation.field_of_studyGeneral interestPublic economicsmedia_common.quotation_subjectPopulationPublic benefitWillingness to payPerceptionReferendumBusinesseducationHost (network)media_common

description

In the past decade, well-planned bids for hosting Olympic Games failed due to a sudden lack of a support by the population. Therefore, we study both the determinants of people’s willingness to pay (WTP) to host the 2018 Winter Olympic Games in Munich and the changes of respondents’ attitudes and WTP over time. The results from three surveys in 2009, 2010 and 2011 demonstrate that both the perception of the public benefit of the Olympic Games and the general interest in sport have a positive influence on WTP. Moreover, attitudes vary over time, indicating that external factors influence the population’s evaluations of, and appreciation for, hosting of Olympic Games (e.g. media reports). In contrast to running one referendum among the population to find out whether they want Olympic Games or not, politicians in democracies therefore are advised to run several surveys to level off exogenous influences.

yearjournalcountryeditionlanguage
2020-01-01
https://doi.org/10.1007/978-3-658-28672-9_23