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RESEARCH PRODUCT

The Epistemics of “Personalized Medicine”. Rebranding Pharmacogenetics

Susanne Michl

subject

Framing (social sciences)business.industryRebrandingPharmacogenomicsRhetorical questionNormativeEngineering ethicsSociologyPersonalized medicinebusinessDisciplineEpistemics

description

Whereas chapter 4 focuses on uses and normative claims of the rhetorical frame “Personalized Medicine” in medical and popular writings, chapter 5 analyzes the intellectual formation of pharmacogenetic, -genomics as a disciplinary field. It explores when, how, and why the leading journals in the field present themselves as part of the overall phenomenon labelled “Personalized Medicine”. Pharmacogenetic journals founded at the beginning of the twenty-first century, not only adopted the rhetorical framing of PM, but also branded pharmacogenomics as a milestone in medical history. Their vision extended to a large societal context that included not only pharmacology and genetics, but also broad movements of multiple stakeholders within society.

yearjournalcountryeditionlanguage
2015-01-01
https://doi.org/10.1007/978-3-319-11719-5_5