6533b862fe1ef96bd12c6016
RESEARCH PRODUCT
Transformative direction of R&D– lessons from Amazon's endeavor
Chihiro WatanabeYuji Tousubject
liiketoimintamallitinnovaatiotoimintaR&Dtutkimus- ja kehittämistoimintatransformationbusiness modeluusi taloususer-driven innovationAmazondescription
Amazon jumped up to the world's top Research and Development (R&D) firm in 2017. Such a rapid and notable increase in R&D investment has raised the question of a new R&D definition in the digital economy, which Amazon insists includes both “routine or periodic alterations” (traditionally classified as non-R&D) and “significant improvement” (classified as R&D), as Amazon transforms the former into the latter during its R&D process. A convincing answer to this question will give rise to insightful suggestions regarding a new concept of R&D in the digital economy. peerReviewed
year | journal | country | edition | language |
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2019-12-01 |