6533b862fe1ef96bd12c6016

RESEARCH PRODUCT

Transformative direction of R&D– lessons from Amazon's endeavor

Chihiro WatanabeYuji Tou

subject

liiketoimintamallitinnovaatiotoimintaR&Dtutkimus- ja kehittämistoimintatransformationbusiness modeluusi taloususer-driven innovationAmazon

description

Amazon jumped up to the world's top Research and Development (R&D) firm in 2017. Such a rapid and notable increase in R&D investment has raised the question of a new R&D definition in the digital economy, which Amazon insists includes both “routine or periodic alterations” (traditionally classified as non-R&D) and “significant improvement” (classified as R&D), as Amazon transforms the former into the latter during its R&D process. A convincing answer to this question will give rise to insightful suggestions regarding a new concept of R&D in the digital economy. peerReviewed

10.1016/j.technovation.2019.05.007http://pure.iiasa.ac.at/id/eprint/15955/