The effects of the perception of the artist's authenticity in the case of a co-branding strategy

6533b862fe1ef96bd12c68fa

RESEARCH PRODUCT

The effects of the perception of the artist's authenticity in the case of a co-branding strategy

Dominique Bourgeon-renault Joëlle Lagier Rémi Bréhonnet

subject

Co-branding strategy [SHS.GESTION] Humanities and Social Sciences/Business administration Cognitive perception

year	journal	country	edition	language
2023-01-01

https://u-bourgogne.hal.science/hal-04042393

PEPhysical Sciences and Engineering
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  - PE2_16Non-linear physics
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- PE1Mathematics
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  - PE11_8Engineering of alternative established or emergent materials
  - PE11_9Nanomaterials engineering, e.g. nanoparticles, nanoporous materials, 1D & 2D nanomaterials
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  - PE11_12Semi-conducting and magnetic materials engineering
  - PE11_13Metamaterials engineering
  - PE11_14Computational methods for materials engineering
LSLife Sciences
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  - LS4_1Organ and tissue physiology and pathophysiology
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  - LS4_2Comparative physiology
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  - LS4_7Nutrition and exercise physiology
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  - LS4_9Metabolism and metabolic disorders, including diabetes and obesity
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SHSocial Sciences and Humanities
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  - SH1_5Corporate finance; international finance
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  - SH3_1Social structure, social mobility, social innovation
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  - SH3_5Social attitudes and beliefs
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  - SH3_8Poverty and poverty alleviation
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