6533b862fe1ef96bd12c6bb9
RESEARCH PRODUCT
When Eroticism Makes Luxury Fashion Brands Fly: Introducing the Construct of Eroticism, Providing a First Measurement and Rank of Luxury Fashion Brands Using a Newly Developed “Brand Erotic Index”
Marc PaternotOliver P. Heilsubject
Index (economics)media_common.quotation_subjectRank (computer programming)EroticismAdvertisingBusinessConstruct (philosophy)media_commonyear | journal | country | edition | language |
---|---|---|---|---|
2021-10-22 | Luxury |