6533b862fe1ef96bd12c6bb9

RESEARCH PRODUCT

When Eroticism Makes Luxury Fashion Brands Fly: Introducing the Construct of Eroticism, Providing a First Measurement and Rank of Luxury Fashion Brands Using a Newly Developed “Brand Erotic Index”

Marc PaternotOliver P. Heil

subject

Index (economics)media_common.quotation_subjectRank (computer programming)EroticismAdvertisingBusinessConstruct (philosophy)media_commonhttps://doi.org/10.1080/20511817.2021.1946293