6533b86cfe1ef96bd12c8903
RESEARCH PRODUCT
Competitive Group Analysis of Public Transport Services
Carlos GimenoNatalia Vilasubject
Marketingbusiness.industryMetropolitan statistical areaAdvertisingService providerMetropolitan areaGroup analysisTourism Leisure and Hospitality ManagementPublic transportTrainMultidimensional scalingMarketingbusinessTourismdescription
Abstract The aim of the present paper was to evaluate five passenger transport service providers (EMT urban buses, METROBUS metropolitan area buses, RENFE local trains, METRO underground trains and trams, TAXI) in a tourism-receiving metropolitan statistical area of Spain. User perceptions of the public transport services were obtained and the results indicate that public transport is making great efforts to adapt to user preferences. Despite the general level of satisfaction with public transport, however, not all the brands are equally interested in differentiation. The brands with less well-defined positioning, perceived as less closely associated with the different attributes examined (EMT and METROBUS), are also those with the lowest innovation levels.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2007-06-18 | Journal of Travel & Tourism Marketing |