6533b86dfe1ef96bd12c9368

RESEARCH PRODUCT

Attitude, Quality and Satisfaction Toward Distributor Brands in Durable Goods: The Influence of Consumers’ Price Consciousness

Carmen Pérez CabañeroMaría José MiquelRafael Currás-pérezEva María Caplliure

subject

Product (business)media_common.quotation_subjectPerceptionDistributorQuality (business)AdvertisingDurable goodBusinessConsciousnessMarketingModerationmedia_common

description

This study analyzes how consumers’ general attitude towards distributor brands, the perception held by the individual on the quality differences between distributor and manufacturer brands, as well as the anticipated satisfaction with the product are key variables for explaining the intention to purchase durable goods with distributor brands. As a significant contribution the influence of consumers’ price consciousness as a moderating variable is tested.

yearjournalcountryeditionlanguage
2015-01-01
https://doi.org/10.1007/978-3-319-20182-5_18