6533b86dfe1ef96bd12c9b20
RESEARCH PRODUCT
Ideologie e culture della vendita: luci e spazi al supermercato
Ilaria Ventura Bordencasubject
sociosemiotics semiotics of text space supermarket lightingSettore M-FIL/05 - Filosofia E Teoria Dei Linguaggidescription
This paper investigates the role of lighting in the quintessential commercial place: the supermarket. The aim of the article is to understand how lights contribute to construct the sense of a place and to define the supermarket as a text. Supermarket's system of illumination reveals the construcion of a framed text the connect fresh products with canned product. From a structuralistic pont of view, both industrial and organic supermarkets will be considered as the different treatment of lighting gives rise ti twi opposing ideologies of sale and consumption.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2022-01-01 |