6533b86dfe1ef96bd12c9ef6
RESEARCH PRODUCT
Global Strategy: The Case of Nissan Motor Company
Paul MarinescuSorin-george Tomasubject
Process managementNissan.Technology strategyGeneral EngineeringEnergy Engineering and Power TechnologyGlobal strategyBusinessInternational businesscorporationglobal strategybusinessManagementdescription
Abstract The concept of global strategy has become prominent in the international business and management literature in the 1980s. The aims of our paper are to render in brief the concept of global strategy and to highlight some of the main features of Nissan's strategy. Our paper contributes to a better understanding of the global strategy concept, and its designing and implementation in the business corporate world. Further studies can be carried on in emphasizing the role played by global strategies in achieving high performance in a changing environment.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2013-01-01 | Procedia Economics and Finance |