6533b86efe1ef96bd12cb1d1

RESEARCH PRODUCT

Exploring multisensory place experiences through cruise blog analysis

Daniela BuzovaAmparo Cervera-tauletSilvia Sanz-blas

subject

MarketingPlace brandingCruiseAdvertisingSensory marketingPsychologyApplied Psychologyhttps://doi.org/10.1002/mar.21286