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RESEARCH PRODUCT

Bhaskar’s Theory of Publishing and Its Contribution to Theorizing (Evolving New Forms of) Educational Media

Christoph Bläsi

subject

Educational mediaSoftwarePoint (typography)Publishingbusiness.industryPerspective (graphical)Virtual learning environmentSociologybusinessContent (Freudian dream analysis)Epistemology

description

Enterprises which are usually categorized as educational publishers increasingly develop and market products like learning platforms. Such products are at least to a considerable extent pieces of software rather than products based on content in the sense of texts, images, and maybe moving images or sounds (which typically constitute products of the media industries). Michael Bhaskar’s The Content Machine. Towards a Theory of Publishing (2013) represents one of the most comprehensive theoretical approaches to publishing in recent years. This contribution discusses, how far products like learning platforms can be described as results of acts of (educational) publishing or can be considered (educational) publishing products, respectively. From an industry as well as from an educational point of view, this would seem logical. It turns out, however, that to mirror this from a theoretical perspective even Bhaskar’s theory with its remarkably abstract and broad church approach to publishing has to be modified.

yearjournalcountryeditionlanguage
2021-01-01
https://doi.org/10.1007/978-3-030-80346-9_5